There are countless businesses that go through the motions of the daily grind without a digital marketing strategy, and using digital channels without a strategic approach. Having a digital strategy should be your first step in the process of taking your brand online.

  1. Get Direction: Often businesses that operate without a digital strategy are lacking clear objectives with regards to their online efforts. It is important to consider what you want to achieve through in the online space. Goals could include brand awareness, increased sales, and lead generation. Without objectives, you’re not effectively allocating your resources, and this does more damage than good at the end of the day.
  2. Become a Contender: Managing your online presence without a digital strategy will show in your ROI reporting. If your business has no digital strategy, your competitors with a digital strategy will gain a larger share of voice in the online arena, and in turn a larger market share. If your customer can’t find you, you won’t stay top of mind.
  3. Understand Your Audience: Without taking the time to research your target audience you won’t fully understand what the demand is. There are amazing online tools and software options you can use to better understand your audience and what they need.
  4. Online Value Proposition: It is important to keep in mind that your content is what the consumer sees when they search or stumble across your brand in the online space. This is where you need to tailor your brand message according to the various target audiences you want to engage with. Your content is the make or break when it comes to onboarding, lead generation, and brand engagement with your target audience.
  5. Action Through Insight: Google Analytics together with other online measurement and reporting tools will give you priceless insights into your traffic, customer behaviours, and what your brand is doing in the online space. This information offers you the opportunity to make informed decisions that benefit your business, brand, and essentially your bottom line. Pay attention to the feedback you receive on social media, through website forms, and via online forums. This will highlight weak points that you are able to improve on and where you can make beneficial changes. This is a vital aspect of digital strategy.
  6. Become Integrated: Digital media is most effective when it adopts an integrated approach, across platforms, delivering consistently. It is highly recommended that you integrate your digital marketing efforts with your traditional media.
  7. Refrain from Duplication: Not only is duplication a waste of time, it is a clear waste of resources. Audiences are not interested in online duplication of content. They are looking for unique, engaging, and interesting content, which demands their attention.  
  8. Quit Playing Catch Up & Stay Ahead: Plan ahead. Save time, resources, and stay ahead of your digital marketing requirements. Trying to manage your content on the fly is not an effective way of managing your digital. Calendars and production schedules should form a pivotal part of your digital strategy.
  9. Get Optimising: Too many businesses think having a website is enough. Wrong. It is the first step, but, optimising your website for SEO is a vital part of managing your online presence and driving traffic. Focusing on search marketing should be included in your digital strategy. Going beyond your website SEO including guest blogging and link building. Doing a keyword study shows you which words to you in search advertising while it provides you with the best possible words to optimise your copy and content with including hashtags across social media platforms.
  10. Get The Right Talent: A dedicated digital specialist or team ensures that you are marketing your brand effectively and getting the most out of your digital strategy.

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