What the differences are between ‘green’ and other markets?
Environmental action is something that tweaks the conscience of most people but is still not a popular choice as much as music or fashion might be making communicating a green message more of a challenge than if you were working in mainstream or popular industries.
What type of materials work best to the green audience?
A variation of content is best in order to try and catch and retain community members. Even within environmental studies, green collar careers and sustainability companies, there remains a variety of things that will catch the attention of these individuals depending on what they do and what they want to achieve along with what would interest them.
A range of content and materials that work for a variety of audiences interested in, working in and supporting green, sustainability and environmental development:
- TED Talks
There are countless social media platforms ranging from private invite online communities to open and free source platforms for social networking that take on millions upon millions of users. This however does not mean that all social media platforms are suitable for the green audience. Social media platforms best suited to a green audience are as follows:
- Google +
- Stumble Upon
- Biz Community
In addition to social media platforms, a vital part of any successful business and maintaining an online presence, a blog needs to be built and designed posting the following types of content in order to drive traffic and gain traction while appealing to a variety of individuals that are interested in and following, supporting and dedicated to environmental issues:
- Industry Interviews
- External Press Releases
- Internal Press Releases
- Internal Industry Posting
Anything to stay away from?
Depends on what you are trying to achieve and whose attention you’re trying to keep really. Stay away from anything that is too airy fairy and without backup. Rely on supported, trusted and well known sources for all content. Do not pass on, post and play into anything that is hearsay or not backed up with “real” information.
Anything to stay into?
Trend, trend, trend and then without a doubt more trend, I just can’t say it enough. Promoting other people and creating online digital support for brands that you follow and believe in. It is a fact that people respond better to brands recommended by “friends” and great followers.
If environment and green business is your business then activism and staying in touch with what activists are doing in order to spread the word is vital. Activists work with absolute passion and drive that tapping into an activist network can only be an asset that can assist in pushing and communicating your green message. If you support activism and activist communities you will undoubtedly gain traction.
What does the green market want to know about?
Remember that in order for you to get attention and gain clients in the green industry that they will not be interested and caught by feeding them technical information, try and stay on top of trends and push content that is accessible.
Author: Jacqueline Freer
For Green College Online