Ultra Liquors Digital

In 2009, Chris Day, after a 2 year contract of running Campus Media, returned to Moving Tactics to get the company moving at a more rapid rate. The year was a bumper year with great momentum gained with Edgars and to add to the company’s success they hit another great landmark installing the Ultra Liquor in-store digital TV Network.

Who is Ultra Liquors?

Ultra Liquors sell wholesale liquor direct to the South African public.

Quick Facts about Ultra Liquors

Ultra Liquors was established in 1985 and has since come an incredibly long way as today they supply over 1,800 businesses with their daily, weekly and monthly liquor needs. Ultra Liquors were awarded the PMR Africa Golden Arrow award in the national retailers’ category and was voted the best liquor store in South Africa by the readers of  The Star newspaper. AC Nielsen rated Ultra Liquors as one of the top three retail liquor chains by volume in South Africa enabling them to offer consumers the most competitive prices in the industry.

Ultra Liquors was awarded a certificate for being one of the top 300 local companies contributing to the growth of the South African economy and positively contributing to job creation for the past six years.

Ultra is the ONLY Liquor Distributor with 29 Stores Country Wide

  • Pretoria: Church Street, Voortrekker Street, Paul Kruger Street, Hazelwood, Meyers Park
  • Eastern Cape: Grahamstown, Queenstown , East London, Newton park, Westbourne Road
  • Johannesburg: Corlett Drive, Parkview, Blairgowrie, Jules Street
  • KwaZulu Natal: Mayville, Umbilo, New Germany, Westville
  • Western: Greenpoint, Goodwood, Wynberg, Parow
  • Free State: Bloemfontein, Welkom
  • Garden Route: George
  • Mpumalanga: Ermelo
  • Limpopo: Polokwane
  • North West: Rustenburg

Supplier Brand Support & In-Store Promotions

Ultra Liquors facilitates and ensures that businesses continue to receive promotions and support from in-house brand agents. This allows for more focus on taking care of businesses and continuing to offer fantastic customer service on the floor while taking the pain out of negotiations and payments. Ultra offers added benefits, sheer convenience and time saving solutions at competitive prices while facilitating in-store promotions for the benefit of the outlet, advertisers and their combined customers.

What did Moving Tactics do?

  • Moving Tactics installed screens in all 30 Ultra Liquors stores
  • 6 – 12 screens per store with a total of 150 screens
  • 40″ – 46″ high definition LCD’s
  • All of the stores are equipped with audio

Where are the screens?

  • Entrance walkway
  • Spirits back wall
  • Alternative aisles
  • Beer fridges

Who are the advertisers?

  • Savanna
  • Heineken
  • JC le Roux
  • Durbanville Hills
  • Nederburg
  • Hunters
  • Saints
  • Klipdrift
  • Mainstay
  • SAB

Moving Tactics continues to work with Ultra Liquors in bringing the best in-store promotions to their customers on the floor by implementing strategies that are proven to work, using cutting edge technology and providing the best digital signage solutions in the industry.


Author: Jacqueline Freer

For Moving Tactics

Inrichmint Media Studio

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