The Big Sock Story ’14

It’s once again almost Mandela Day and we at Inrichmint Media Studios are proud to bring you The Big Sock Story 2014, a Mandela Day initiative, with Imphala Clothing. Mandela Day comes around in mid winter on 18th July on Nelson Mandela’s Birthday.  With the recent passing of our Madiba, this years Mandela Day promises to be a memorable one. We invite you to join us in promoting The Big Sock Story in 2014 this Mandela Day. Join us and our sponsors in making 18 July 2014 a day for giving back.

The main objective of Mandela Day is to inspire individuals to take action in helping change the world for the better, and in doing so build a global movement for good. Following the success of Nelson Mandela’s 90th birthday celebrations in London’s Hyde Park in June 2008, it was decided that there could be nothing more fitting than to celebrate Mr Mandela’s birthday each year with a day dedicated to his life’s work ensuring his legacy continues on.

When Mandela Day comes around we are in the middle of the South African winter and warmth is vital to survival. A simple pair of socks is needed by everyone but a basic that many cannot afford. We at Inrichmint Media aim to change this, giving out 670 pairs of socks to the homeless on the 18th July.

The Big Sock Story was first launched last year in 2013 with our sponsor, Imphala Clothing, one of South Africa’s leading clothing and textile manufacturer working with the likes of Uzzi and Puma alongside multinational retail brands and some of the country’s greatest sports teams. Imphala Clothing factory is one of SA’s very few carbon neutral factories. It is thanks to Imphala Clothing that The Big Sock Story is a successful event that allows us to hand out 670 pairs of socks to the homeless and less fortunate in honour of Mandela’s 67 minutes of kindness. We are happy to be working in conjunction with them for the second year running.

The 2014 Big Sock Story has gained  “Mr Mandela” as an official sound track, which has been kindly donated by Trenton & Free Radical. Having opened for the likes of UB40, this Cape Town based group produces a Reggae infused Afro-based sound unique to the band.

We at Inrichmint Media Studios donate our PR and marketing efforts, while Cape Town based fashion designer Khioma will be donating their hand knitted jerseys to be auctioned at the official Big Sock Story benefit at Tribakery on 22 Bree Streeton the 17th July.

All proceeds from the auction will be donated to SOS Childrens Villages. As an independent non-governmental social development organisation, SOS believes that every child should belong to a family and grows with love, respect and security. We are happy to continually work closely with them in providing the children of South Africa with better lives.

PEP Stores have also agreed to donate winter samples to be handed out to the homeless and less fortunate on the day. They will be donating items such as beanies , blankets , jerseys and other winter essentials in supporting our efforts to keep the less fortunate warm this winter.

Tribakery will also be donating a portion of the catering supplies, including 1000 sachets of sugar and 1000 paper cups with 3 tins of instant coffee for the 18th July. As well as the 22 Bree Street venue for the Big Sock Story official benefit on the 17th July.

Golden Circle Events has agreed to donate the sound for the benefits entertainment, while entertainment itself will be donated by some of SA’s finest musicians with sounds ranging between jazz, folk and the blues. Nona Creative have also agreed to sponsor a Facebook advertising campaign to push this initiative in the facebook arena.

Inrichmint Media would like to invite you, your company and friends to join us and our sponsors this year in celebrating Mandela Day. This is such a great initiative which we are proud to be hosting this year and look forward to working with you.

Since Mandela Day is fast approaching, please do let us know as soon as possible if you are interested in joining The Big Sock Story this year. If you would like to get involved or if you need more information, feel free to contact Inrichmint Media at

All sponsors and volunteers are also invited to attend the Big Sock Story Benefit on the 17th July in support of collective change and with the purpose of making a difference in the lives of others. Feel free to invite your entourage. It is a guestlist only event should you wish to attend, so ensure you RSVP asap.

Take the time to make a difference this Mandela Day:

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