ITALIAN LUXURY BRANDS SERIES: Episode Eight
Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a grocery store at Via San Tommaso. Lavazza S.p.A. is currently run by the third and fourth generation of the Lavazza family. Sustainable production concerns have led the company to develop the ¡Tierra! Project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.
Branded as “Italy’s Favourite Coffee,” the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.In 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA announced that it was acquiring Bulgari SpA. Under the deal, the Bulgari family sold their 50.4 per cent controlling stake in exchange for 3 per cent of LVMH.
Italian coffee is an art form, with customs and traditions. Choose from a caffè corretto taken like a shot, a cappuccino and brioche, or a granita di caffè con panna to cool off on a hot day. There is a coffee for every time and mood.
Visit Lavazza Online >> HERE <<
Author: Jacqueline Freer