Greening For Brand Benefit

I personally love to follow everything that’s green and going for environmental change driving positive change, awareness, action and involvement. I love like watching how people eyes keep opening and individuals as well as businesses become aware of how important these changes are, how they affect our lives and how these steps are valuable within the business world as much as in the best interest of ourselves, the planet and us all.

It is getting to a point where environmental action internally and externally is a massive selling factor with investors, consumers and business to business transactions. In the past few years we have seen companies make world news and headlines that read how the way we do business is changing to include not only digital strategy but environmental steps taken by countless business around the world. Greening your business is big branding opportunity that can snowball into public relations opportunities.

Greenpeace announcement yesterday that “Over the past 2 years more than half a million people told Volkswagen to do the right thing, and make cleaner and more efficient cars that meet EU CO2 reduction targets. Yesterday, they finally agreed!”

This alone is such incredibly huge publicity for the Volkswagen brand, it’s a huge step forward as everyone knows the key in acquiring the lions share of the market is giving the consumer what they need and want. Give the market what it requires and they will come. Another amazing Greenpeace drive is the Detox campaign, launched in July 2011, pushes industry to clean up their act and stop pushing, pouring and pumping toxins into our rivers, air and oceans.

More than fifteen global fashion leaders, top brands and industry giants have committed to Detox in response to the growing international campaign. Nike, Adidas, Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi’s, Uniqlo, Benetton, Victoria’s Secret, G-Star Raw and Valentino have met the Greenpeace Detox Challenge head on, driving amazing amounts of marketing in various spheres focused on the individual brands, new green or environmentally friendly ranges and the Detox campaign itself.

It is absolutely clear that when thinking about your bottom line that environmental matters need serious consideration. Fixing and focusing on taking action and bringing your business into the green era and yet embracing the technological age and the changes that come along with these keep you ahead of the game. Integrating environmental matters into your marketing strategy and financial budget you can save money and make quite allot more. It’s not only the responsible thing to do and the right thing to pursue but it’s a wise investment for sure.

With digital marketing fusing with public relations and marketing in countless ways we are given the opportunity to push new developments, brand, success and and positive action with far greater drive than ever before. The power of digital and effective action combined with remarkable strategy and preferably some humor makes for powerful reaction from the market.

Greening your business has huge brand benefits, with access to cost effective ways in which to tell the world it creates a ripple effect whereby you are able to not only make a difference but influence others to do the same while counting an increase in enquiries and engagement, it creates the opportunity for spreading the word in the most powerful way; word of mouth.

 

Author: Jacqueline Freer

For Inrichmint Media

Inrichmint Media Studios

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