Freshstop Moving Tactics

As we move past the middle of the year through the last half of 2012 we look back over the past few months and the accomplishments for the year to date are clear to see. Moving Tactics have certainly become undisputed leaders in The South African advertising industry.

This year Raymond Smeda bought into Moving Tactics becoming Junior Partner, by the start of the third quarter, Moving Tactics had officially launched their digital signage solutions division and installed a further 600 screens into top Edgars stores. The company has gone on to win, among others, both the Fruit & Veg City and the related Freshstop digital signage accounts.

Who is Freshstop?

Creating a world class forecourt convenience for the South African market is the vision of Fruit & Veg City working with Chevron SA who together developed the concept of Freshstop at Caltex.

Quick Facts about Freshstop at Caltex

Freshstop stores are open seven days a week, 24 hours a day offering customers a wide range of in-store departments creating a convenient shopping experience. Choose from a selection of baked breads and pastries, fresh fruit and vegetables and prime cuts of meat. Hot foods on offer include fried chicken, pizza slices and the famous Breakfast Bun. Whether you’re after a fast cup of coffee, need to grab lunch on the run or dinner on the way home, do a quick daily shop, Freshstop presents convenience at its very best.

What did Moving Tactics do?

Moving Tactics digital signage division was approached by the Fruit & Veg group to supply a digital menu board solution for Freshstops countrywide. They now manage digital signage solutions for Freshstop supplying 24 hour panels to both the Fresh Stop area & Seattle Coffee Bar within each store. Through the menu board specific software, Moving Tactics enables franchisees to log in via a web portal to update specific store prices and menu offerings.

Moving Tactics is working with Freshstop in bringing their customers the best in-store promotions with the implementation of working strategies, cutting edge technology and thereby providing the best digital signage solutions in the South African advertising industry.


Author: Jacqueline Freer

For Moving Tactics

Inrichmint Media Studios

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