Staying ahead of the digital curve is a challenge that all agencies and businesses are faced with. There’s a multitude of effective ways to promote brands and generate leads online, but video marketing has proven time and again that it’s the best way forward with the most solid results.

According to Wordstream more than 51% of marketing professionals worldwide name video as the content with the best ROI, 87% of online marketers use video content, and 92% of mobile video viewers share videos with others. Wordstream also states that social video generates 1200% more shares than text and images combined. Video is compatible with most devices, making it more accessible than other content. It is also largely driven by sound and visuals, this making it more memorable, easier to consume, and quick too share compared to static text. This means you are getting higher online reach and therefore greater influence amongst consumers.

So how do you create content that is both creative and memorable?

Video content is all about telling a great brand story. Stories are easily relatable, and that’s where the power lies. If you can encapsulate your brand’s personality, values, business products, and services inside a solid, entertaining narrative, you’re already one step ahead of the rest. When your target market remembers your videos, essentially, they are remembering your brand and offering.

However, before you decide on video, you must ensure that you accurately understand your target market so that your content is relevant. The fastest way to spoil your online marketing efforts is to serve up irrelevant content to the wrong audience on the wrong social media platform.

According to Hubspot, 80% of marketing professionals using video have said that it increases the amount of time that customers spend on their website. Quality video content is known to substantially improve onsite SEO and can be key to increasing traffic to your homepage. The number of people making purchases online continues to increase, this causing consumer buying habits to shift into the digital space. Ultimately, it is clear to see how video influences consumer buying decisions.

Videos have a major impact on the way people consume multimedia content. The online world is a busy place and marketers competing daily for the already shortened attention span of their shared target audience. If you’re willing to enter the content stream of content in the online space, armed with the magic of video, be sure that your video is aligned with your business goals, that it tells a unique story, and is above all, is relevant to your target audience.

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