Emphasis on Edgars

Moving Tactics was founded in 1997 and are specialists in retail advertising, focusing specifically on electronic and digital media. With their screens and influence across the industry along with a fantastic reputation for quality they leave a national footprint throughout South Africa.

Moving Tactics is the fastest growing digital signage company in South Africa with the capacity to customize any digital solution with focus on the retail environment. With business partners like Samsung, Isenzo, Freshly Ground Insights and MTN they just can’t go wrong. Their client list includes some of the top names in the business from Edgars to Midas and many more.

Moving Tactics & Edgars

Edgars falls under the Edcon group and is the largest fashion retail in the Southern Hemisphere with a market of which 90% of their customers are employed full time with 80% of customers falling within the 18yr – 49yr old demographic. Edgars has over 4.5 million unique shoppers with an estimated duplicated footfall of 10 million per month. Moving Tactics powers Edgars Digital with quality instore electronic retail advertising.

All stores have the same uniform layout. Positions include:

  • Till points
  • Cellular kiosk
  • Entrance screens
  • Customer service centres
  • Activewear, Accessories, etc
  • Cosmetics, Fashion departments throughout stores

Edgars Digital signage includes advertising loops from top brands:

  • Bronx
  • Aramis
  • Converse

Data from 10 stores with screens, versus 10 stores without screens was compared showing positive results, increased growth and ROI across the board. Stores were specifically profiled according to Category, Turnover and Customer Profile. Edgars Marketing and Moving Tactics work with Edcon Business Intelligence (BI) to evaluate whether brands utilizing in-store digital screens are experiencing an increase in sales.

Proof is in the pudding, as the saying goes…

Blackberry Campaign Results:

Stores without vs stores with digital >>

= 178% increase in sales volume for stores utilizing digital screens.

Adidas Campaign Results:

Stores without vs stores with digital >>

= 103% increase in sales volume for stores utilizing digital screens.

Calvin Klein Campaign Results:

Stores without vs stores with digital >>

=108% increase in sales volume for stores utilizing digital screens.

L’Oreal Skin Care Campaign Results:

Stores without vs stores with digital

= 58% increase in sales volume for stores utilizing digital screens.

Edgars is a prime example of how digital advertising can work instore, pushing sales and reaching targets, creating return on investment and driving engagement with clients, customers, and brands. Edgars being the leader in the retail industry market in Africa has chosen to go with the best in the business of instore digital marketing. Moving Tactics is undoubtedly the right choice if you are on the market for digital screen advertising.

 

Author: Jacqueline Freer

For Moving Tactics

Inrichmint Media Studios

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